I googled but couldn’t find who invented virgin coconut oil (VCO) – but here is young Jessielyn “Jess” Alfuente of Lu-op, Diplahan, Zamboanga Sibugay, Mindanao, reinventing VCO into what she calls “Goddess of Magic.”
And why did I superimpose American genius Steve Jobs on Filipina genius Jessielyn
Alfuente’s business image? To point out that we could have more inventions-reinventions
if we paid attention to our own genius!
How did Steve Jobs come out with so many digital products that
changed the history of knowledge? First, he reinvented
the information highway by
thinking out the desktop personal
computer (PC) and bringing it to life with Steve Wozniak as mechanical genius.
(image of Steve Jobs from Gadgets 360,
Gadgetsndtv.Com)
How did Jessielyn Alfuente come out with her single-varied
product?
Goddess of Magic Citronella
Goddess of Magic Eucalyptus
Goddess of Magic Lavender
Goddess of Magic Rose Petals
Goddess of Magic Sampaguita.
Not to forget: Jess’ Goddess of Magic received financial
assistance from the Department of
Agriculture (DA) Mentoring and Attracting
Youth in Agribusiness (MAYA) program. Agriculture Secretary William Dar says on Facebook (29 Jun
2021) about MAYA:
The MAYA Program does
not only entail the hands-on training & mentorship of young people, it
gives youth a step up on the ladder of a lifelong career. This program is a
continuing process.
I can’t find a webpage presenting details of the MAYA
Program; the best I gather from Facebook is each of 2021 Top Ten winner
receives P40K to support one’s agribusiness
plan.
So
girls, today, from MAYA and Goddess of Magic, you can choose your scent!
But how did Jess come up with her Goddess of Magic idea? Creativity!
Now, we go back to the genius of Steve Jobs, and I wonder: “Jessielyn
Alfuente comes from remote Lu-op, Diplahan, Zamboanga Sibugay – I am a wide
reader but never heard of any of those places!”
Question: How did she
think of Goddess of Magic in the first place?
Answer: It appeared like magic.
Question: How did she come up with
scented VCO?
Answer: Without knowing it, she followed
somebody’s genius, in any of these ways of thinking as Joe McKendrick lists them (06 Oct 2011, “Steve Jobs: Seven
Ways He Taught Us To 'Think Different',” ZDNet,
Zdnet.com):
1.
Think big.
2.
Follow your instincts.
3.
Adopt unconventional, or even
"impractical," perspectives to problems.
4.
Don't be afraid of failure.
5.
Upset the status quo.
6.
Be optimistic about the future.
7.
Keep it personal.
Actually, Steve Jobs has been one of my idols since late
1970s when the personal computer began intruding into the campus of UP Los
Baños where I was working.
To
summarize Steve Jobs’ genius in 3 words: Follow
your instinct. So, at 81+, how have I myself been able to come up with a
distinctly different essay everyday since January 2020? A total of 730 essays. Knowing
and unknowingly too, I have been following Steve Jobs’ instincts about how to
change the world!@517
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